Social Media Marketing Services & Paid Ads | CBG

Reach. Engage. Convert.

Social Media Marketing Services Built for Growth

Turn attention into meaningful business outcomes with focused organic and paid campaigns. We help brands reach the right audiences through Facebook marketing, Instagram marketing, Google Ads, Meta Ads and TikTok Ads.

  • Audience-focused strategy
  • Continuous testing
  • Clear reporting

Paid and social channels

The Right Platform for Every Stage of Growth

Your channel mix should reflect your audience, offer, sales journey, budget and available creative—not a one-size-fits-all package.

Instagram Marketing

Connect with visual-first audiences through content planning, creative campaigns, Reels-friendly concepts and paid promotion.

  • Content direction
  • Audience targeting
  • Campaign optimization

Google Ads

Capture active demand with search campaigns built around relevant keywords, strong ads and focused landing pages.

  • Keyword and search intent research
  • Campaign and ad group setup
  • Search term optimization

Meta Ads

Use eligible Facebook and Instagram placements within a coordinated paid campaign designed around the customer journey.

  • Funnel-based campaign planning
  • Creative testing framework
  • Retargeting audiences

TikTok Ads

Reach discovery-led audiences with short-form, platform-native creative concepts and structured paid campaigns.

  • Audience and trend research
  • Native creative direction
  • Campaign testing

Measured marketing

See what drives action.

Campaign reachGrowing
Audience fitRefined
Creative testsActive
ReportingClear

Strategy before spending

Campaigns Connected to Real Business Goals

Effective paid media starts with a clear offer, a defined audience and a useful next step. We align the platform, message, creative and landing experience around what your campaign needs to achieve.

Once campaigns are live, structured testing helps identify which audiences, messages and placements deserve more attention.

Channel strategy
Audience research
Campaign setup
Creative direction
Conversion tracking
Performance reporting
Discuss Your Campaign

A focused campaign process

From Strategy to Ongoing Optimization

A structured workflow connects every campaign decision to your audience and objectives.

Research & Goals

We define the offer, audience, campaign objective, market, budget considerations and success metrics.

Plan & Create

We select channels, structure campaigns and develop messaging and creative recommendations.

Launch & Track

We complete setup checks, launch the approved campaign and monitor delivery and relevant actions.

Test & Improve

We compare audiences, ads and placements, then use the results to guide the next optimization cycle.

Campaign management essentials

What Your Marketing Campaign Can Include

The scope is tailored to the channels, objectives, assets and reporting needs of your business.

Account Review

Existing campaign, tracking, audience and creative assessment.

Audience Research

Customer segments, search intent, interests and remarketing opportunities.

Campaign Setup

Logical campaigns, ad groups, audiences, placements and naming structure.

Creative Direction

Message angles, formats and calls to action matched to the platform.

Ongoing Optimization

Structured tests and budget adjustments informed by campaign data.

Performance Reports

Clear reporting focused on the metrics connected to your objective.

Frequently asked questions

Social Media Marketing FAQ

What do social media marketing services include?

A campaign can include channel strategy, audience research, campaign setup, ad creative direction, tracking, testing, budget management and performance reporting. The exact scope depends on your goals and selected platforms.

What is the difference between Facebook marketing and Meta Ads?

Facebook marketing can include organic content and paid promotion on Facebook. Meta Ads refers to paid campaigns managed through Meta's advertising system across eligible placements such as Facebook and Instagram.

Are Google Ads part of social media marketing?

Google Ads are paid search and display advertising rather than social media marketing. They can complement social campaigns by reaching people with active search intent while social platforms support discovery and audience building.

Which advertising platform should my business use?

The right platform depends on your audience, offer, buying journey, creative resources, market and budget. A channel plan should be based on these factors rather than selecting every platform by default.

Is advertising spend included in the management fee?

Advertising spend is normally paid directly to each platform and is separate from campaign management fees. Your final proposal should clearly identify platform spend, service fees and any production costs.

Ready to Build a Smarter Campaign?

Tell us about your audience, offer and goals to start planning the right channel mix.

Request a Campaign Plan →